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Selected project · 2023–2024

YID: one digital platform for the Young Traffic Inspector Movement

From an initial idea to the launch of a portal connecting the working processes of five levels of a large distributed community.

Digital platform2023–202489 regions
The audience of the YID portal: 89 regions, more than 35,000 units, over 500,000 participants and five user groups
The five user groups and the scale of the structure for which the platform was designed.

Project scale

Key reference points

regions
89
YID units
35,000+
participants
500,000+

Context and challenge

Why one shared platform was needed

Structures ranging from an individual unit to national headquarters needed different responsibilities, interfaces and access rights.

Activity, event and reporting data needed to be stored and transferred according to shared rules.

The task was broader than an information website: it required a role-based product in which data could move, be checked and accumulate over time.

Three central tasks

Standardise communication, create one place for activity data, and unify the preparation and checking of reports.

My role

Project lead from concept to implementation

The project required product thinking, contractor management, implementation control and user adoption.

  • product concept
  • five user groups and scenarios
  • requirements and access levels
  • development control
  • user training
  • public presentation
Anna Evstratova presenting the YID project and preparing for a Road Safety Week broadcast
Project presentation and broadcast preparation during Road Safety Week, 2024.

Public scope

The platform was designed for 89 regions, more than 35,000 units and over 500,000 participants.

It included five profile types, digital portfolios, event calendars, individual IDs and reporting workflows.

After launch, I trained users and presented the project at the YID Forum and during Road Safety Week broadcasts.

Approach

Five groups, five working scenarios

The design followed what each group creates, receives, approves and passes to the next level.

01

YID Headquarters

Consolidated information and overall reporting.

02

Regional representatives

Regional coordination and data checking.

03

Municipal representatives

Support for local units, events and reports.

04

Unit leaders

Unit data, participants, events and reporting.

05

Young inspectors

Personal profiles, portfolios and achievements.

What the work included

  • developing the portal concept and user scenarios
  • forming requirements for structure and functionality
  • designing roles and access rights
  • selecting contractors and supervising development
  • testing the platform and training users
  • presenting the project publicly

Working logic

For every level of the Movement, the product logic defined:

  • which data the user creates and receives
  • which actions the user performs
  • who they interact with and in what sequence
  • which access rights they require
  • how information moves between levels

The main challenge was not separate pages, but an interconnected system of roles, data flows and approvals.

YID portal screens showing registration, a participant profile, a unit account and event calendars
Working platform screens: user registration, participant profile, unit account and event calendars at different levels.

Related expertise

  • digital product management
  • user journey design
  • distributed audiences
  • user training