01
Marketing and digital consulting
I help clarify the real marketing challenge, identify weak points, shape a practical promotion logic and define the next steps that make sense.
Discuss this area →Marketing · AI · Digital · Education · Content · Analytics
Marketing and AI that work in the real world.
I help businesses and educational projects turn technology, data and ideas into clear strategies, useful tools and strong communications.
About me
I am Anna Evstratova — a marketer, digital expert and university lecturer.
I teach at the Business School of Marketing and Entrepreneurship at Plekhanov Russian University of Economics and design educational programmes and practices in AI, marketing, sales, content and digital communications.
I help turn complex ideas into clear working solutions — without magical thinking, bureaucratic language or promises that one button will do everything.
Read more about me →Professional context
I work where marketing, artificial intelligence, digital communications, education, sales, content and analytics meet.
I teach, run workshops and corporate programmes, design educational products, advise businesses and learning teams, and help introduce AI and build content and analytics systems that people can actually use.
Professional experience
More than twenty years in digital — from early websites to AI and digital platforms
I have worked in digital marketing since 2003. That includes more than 200 projects, from local business challenges to nationwide campaigns, loyalty programmes, digital products and educational programmes.
- in digital marketing
- Since 2003
- across different scales and levels of complexity
- 200+ projects
- sold over three years at WhiteSite
- 100+ projects
- Red Apple and Silver Mercury
- 3 award-winning projects
Brands and companies
Over the years, I have led projects directly and as part of agency and project teams.
- Mars
- Nestlé
- Microsoft
- Kaspersky Lab
- Unilever
- L’Oréal
- General Motors
- Pernod Ricard
- S7
- ZTE
Expertise
How I can help
The format depends on the context: from a consultation or strategy session to programme design, a workshop or an analytics framework.
02
AI for marketing, sales and communications
I help teams introduce AI where it genuinely improves the work: marketing, sales, analytics, content and digital communications.
Discuss this area →03
Educational programme design
I develop programme structures, module content, practical assignments and final assessment logic.
Discuss this area →04
Workshops and corporate training
I teach and run workshops and corporate training in AI, marketing, sales, content, digital communications and analytics.
Discuss this area →05
Content strategy and expert positioning
I help experts, projects and teams turn their experience, ideas and knowledge into a clear content system and a strong professional position.
Discuss this area →06
Marketing communications analytics
I help build a useful logic for evaluating channels and communication formats, so data supports decisions instead of decorating reports.
Discuss this area →
Beautiful, strange and very practical.
Marketing, AI, creativity, media and people. No padding, but with a human voice.
How I work
Understand what is happening first. Choose the tools second.
AI, marketing, analytics and content are useful only when they fit the real work of people and teams.
I do not begin with a tool. I begin with the context: what is happening, who needs the result, where the real challenge sits and why previous solutions may not have worked.
The goal is to build a clear system: what we are doing, why, by which means and how we will know whether it makes sense.
- 01
Context first, tools second
- 02
Technology should be useful, not merely fashionable
- 03
Strategy should translate into action
- 04
Learning should be practical and methodically sound
- 05
Communications should be clear, strong and human
- 06
Analytics should support decisions, not decorative reporting
Selected projects
Complex work where structure, substance and real context matter
Public descriptions do not include unconfirmed clients, results or additional figures.
01
Educational programme · 2022 · 2 cohorts · 500 hours
A 500-hour professional retraining programme in marketing
Turning a subject plan into a practice-oriented learning system for participants who started without a formal marketing background.
Project 01 of 03
View the case study →02
Digital platform · education and communications
A digital platform for the Young Traffic Inspectors movement
A digital space designed for information, education and communication across participants, teachers, coordinators and organisers.
Project 02 of 03
View the case study →03
Loyalty programme · Digital and CRM · award in 2014
Royal Canin: promotional website and loyalty programme visual concept
A promotional mechanic for new kitten owners and an emotional visual concept selected by the client over the safer option within familiar brand guidelines.
Project 03 of 03
View the case study →Training and speaking
Not simply explaining a trend, but connecting it to the participants’ real work.
I teach and run workshops and corporate training in artificial intelligence, marketing, sales, content, digital communications and analytics.
The format can range from a single workshop to a course series or the design of a full educational programme.
Discuss training or speakingStart a conversation
You can come with a clear brief, an early idea or a situation that has not yet come together.
We can discuss the context and the format in which I may be useful: consulting, training, programme design, speaking, publishing or project work.