About me
I have worked in digital marketing since 2003, moving from sales and commercial leadership to digital platforms, nationwide campaigns and educational programmes.
My experience includes more than 200 projects for international brands, technology companies, public and educational organisations and local businesses.
Professional path
My first professional leap began with a recommendation from someone whose trust I did not want to let down.
My digital career began at WhiteSite in 2003. I joined through a recommendation, but with no promise of protection or special treatment. I had been recommended as a salesperson and was expected to prove that I could do the job.
At first I knew almost nothing about the web, so I learned quickly and intensely. Within three months I became a senior salesperson, then led the sales department and later the commercial department.
Over three years I sold more than one hundred projects. By the time I left WhiteSite, I was head of the commercial department and a member of the Runet Awards expert council.
That beginning still describes how I work: understand the unfamiliar, take responsibility and turn complexity into something people can use.
Brands and organisations
I have led digital and communications projects directly and within agency teams: shaping concepts and briefs, presenting ideas, organising production, selecting specialists and overseeing delivery.
I include a project in my public portfolio only when I can describe my own role accurately. If I was responsible for one part of a larger campaign, I do not claim the whole project.
Digital products, nationwide promotional campaigns, loyalty programmes, social media, content and omnichannel projects.
Digital platforms, websites, user education and public presentation of complex projects.
Designing and teaching programmes in marketing, digital, analytics, sales and the practical use of AI.
Professional focus
I am interested in how teams make decisions, explain complex ideas, work with attention and data, and introduce new tools without chaos or magical thinking.
Marketing and digital communications
AI in marketing, sales, content and analytics
Educational programmes and learning design
Content strategy and expert positioning
Marketing communications analytics
Classes, workshops, corporate training and speaking
What I do
The useful question is not how impressive a solution sounds, but what it changes, why it is needed, who will use it and how it will work in practice.
01
I help teams see the structure of a marketing or communications challenge, set priorities and define practical next steps.
02
I design programmes, modules, practical assignments and assessment logic — from the original brief to a result that can be evaluated.
03
I identify useful scenarios for real team processes and help build quality checks without magical thinking or one-button promises.
04
I work with positioning, content, editorial logic and analytics so that separate activities form one clear and usable system.
Teaching and educational practice
I teach at the Business School of Marketing and Entrepreneurship at Plekhanov Russian University of Economics and design programmes, modules, practical assignments and assessment logic.
Participants should not simply hear about a subject. They should be able to connect it to their own work, test the tools, ask difficult questions and leave with a more useful structure for action.
Training and speakingWorking with AI
AI can strengthen marketing, sales, analytics, content and learning when a team understands the task, the limitations and the way the result will be checked.
I help teams decide where AI is genuinely useful, which scenarios suit their work and how to preserve human meaning in communication.
What matters
How I work
I begin with the audience, constraints, previous attempts and the result that is actually needed — not with a fashionable format.
Meaning and purpose first; format and tools second
Less noise, more clarity
Strategy should lead to action
Learning should be practical and methodically sound
Communication should be confident without becoming aggressive
Analytics should support decisions, not decorate reports
Who I work with
The aim is not merely to make something attractive, introduce a fashionable tool or deliver a session for the report. It is to build a solution that can be used.
Communication principle
Good communication can be intelligent, precise, warm and alive at the same time. It does not have to shout, press on pain points or promise instant success.
Start a conversation
We can discuss consulting, an educational programme, a workshop, speaking or support with marketing, AI, content, digital communications and analytics.
